In my 20+ years as an advertising art director, I have worked with clients and budgets of all sizes. From brief to post-production I’ve been involved in every aspect of integrated global campaigns.
Inna is beyond just a talented illustrator. She is energetic, highly, highly dependable and a a true creative partner that never puts 'can-do' to rest and will deliver on ideas you never imagined to be possible. – Carol Hung, Head of IP/O Campaign Management, Nokia
Nokia Enterprise: Go Allwhere
In the summer of 2018, my partner Jim Diorio and I were hired by Nokia Enterprise to develop a fully integrated global brand campaign that broke through the noise and infused Nokia’s brand with new energy. Thus was born the world of Allwhere, in which everyone and everything was connected on Nokia’s superfast network. The 2-minute animated short featuring original whimsical characters in a Dr Seuss-like world of Oh, the Places You’ll Go! was launched to the tune of 450,000+ YouTube views. It span off to online banners, multimedia ads, trade show booths, wall murals, merchandise, and even a children’s book. And a sequel. The campaign was translated into five languages and ran globally for two years. Feedback from Nokia Enterprise’s Global CEO’s: “Our brand has been asleep, and now we are awake.”
Go Allwhere Launch
Client: Nokia Enterprise
Copywriter: Inna Gertsberg/Jim Diorio
Animation/production: Tonic DNA
Director: Cordell Barker
Sound design: Pirate Radio
Music: Ari Posner
Go Allwhere Manufacturing
Client: Nokia Enterprise
Copywriter: Jim Diorio
Animation/production: Tonic DNA
Director: Cordell Barker
Sound design: Pirate Radio
Music: Ari Posner
Continuity X: It’s Here.
Branded website for Continuity X, a cyber-security startup based in Toronto, Canada. The visual brand is also reflected in the video I created for this client. The idea? Continuously drawn line represents consistent security and support across all platforms of your cloud based business.
Branding and Web Design – Continuity X Landing Page
Branding and Web Design – Continuity X Website and animated GIF art
VINDOME: To Your Wealth.
Only twenty-five of these brochures were created; in fact, calling it a brochure would be inaccurate. How about, bespoke presentation piece. The black linen cover features the logo embossed with red wax, echoing the sealing wax of old vintages. Inside, the headlines are de-bossed in rose gold. All illustrations are either hand-drawn or digitally collaged. The piece was used to introduce the client’s product – a digital platform for trading rare and collectible wines – to potential investors. It was presented and discussed during face-to-face meetings (remember those?) over a glass of fine wine. In addition to designing the logo and the layout, I also wrote the tagline and the copy.
