IKEA: Our Little World

I was hired by Scout’s Honour, a Toronto based production company, to create concept art for IKEA’s brand anthem. Each concept board was first done as a hand drawn illustration, then rendered in Procreate. Here’s the final spot, masterfully directed and shot by Mark Zibert.

Inna is a true visionary. Not only does she bring strong technical execution to the table, but I value her creative intuition and her strong opinions. It’s never “working" with Inna, it’s a collaboration. She’s fearless in her work and never holds back. Not just asking what you want but instead helps you develop your concept. When working on IKEA, we spent days playing and sketching with both pencil and paper to pen and tablet. Starting with individual planets to composing vast neighbourhoods of interconnected solar systems. Literally cutting and pasting pieces of paper and taping it up on walls working organically before recreating everything digitally. Her ease of working with both analog and digital formats makes the entire process adaptable to whatever final output is desired. – Mark Zibert

Nature Valley: We are better outside.

Creative illustration and prop sketches for a commercial directed by Brent Foster and produced by Scouts Honour Toronto.

“It was a total pleasure collaborating with Inna to brainstorm and dream up concept art for a national TVC campaign. Inna's imagination and detail helped take the vessels we were creating to the next level and gave them the childlike whimsy we were hoping for.” – Brent Foster